E-Commerce
Just like any other company, Walmart faces problems. Walmart commands hundreds of billions in revenue, but falls short in e-commerce; against the likes of Amazon, Walmart is an infant in the internet’s domain. This is critical; the growing influence of the internet means that to stay competitive, a company must have a strong standing in […]
Personalization in the Digital Age
http://www.psfk.com/2015/10/facebooks-audience-insights-advertising-secrets-attention-economy.html As internet advertising become more and more popular, research is being done as to its effectiveness, especially compared to TV advertising. Each of these advertising methods take place on a screen, and although you may think that a larger screen is more effective, a neuromarketing study done with Salesbrain says that that may […]
Granovetter’s Shooters
This is going to be a contentious post — but if it is thought-provoking, then it will have served its purpose. In the past month, the nation was struck by a tragedy that unfortunately has become so common that parts of the population are numb to its occurrence; indeed, I am talking about the recent shooting in […]
Facebook and Google’s Billion Dollar Ad Strategy
Facebook and Google continue to be at the forefront of the mobile advertising market, as Facebook posted a 39 percent increase in revenue last quarter, nearly three-fourths of which came from mobile advertisements. This jump in Facebook’s revenue highlights how companies are spending more money to advertise on Facebook. Companies feel that they are better […]
Government, Giggles, and Googlebombing
The phenomenon known formally as “Googlebombing” or linkbombing was one that stirred as many laughs as it did controversy on the Internet. Basically what the activity entails is artificially placing a webpage in a high rank for search engine results in an unrelated or off-topic field through heavy amounts of linking. The results are often […]
Negotiating an $82 Million Contract
Former NBA player and current ESPN analyst Jalen Rose often says that in life “you never get what you deserve; only what you have the leverage to negotiate.” One of the most interest aspects of the course that we have studied was the power of negotiation within a network. Today, basketball player Tristan Thompson signed […]
The vastness of Google’s page rank algorithm
http://www.ams.org/samplings/feature-column/fcarc-pagerank The article I read from the American Mathematical Society discusses deeply how Google ranks web pages so that you can best find what you’re searching for. It’s not an easy task as the search engine is essentially finding your very specific needle in a vast haystack. The article begins by discussing the grand problem […]
The Rise of ‘Mobilegeddon’
http://www.npr.org/sections/alltechconsidered/2015/04/21/401269739/googles-new-search-algorithm-stokes-fears-of-mobilegeddon Last April, Google released a new algorithm for their search engines, this time heavily favoring sites that are considered ‘mobile friendly’ when searches were conducted on a mobile device. This makes sense, as people searching via mobile devices will prefer to see sites that are readable and readily accessible on their devices. However, using […]
Google Endorsing Mobile Sites
Source: http://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html This article talks about how, last April, Google modified its algorithm for calculating PageRank. Google is now giving a boost in ranking to sites that have mobile versions. So, sites that aren’t mobile-friendly will be seen plummeting to the bottom of search results. This marks a pretty significant change, since it sends the message […]
The Holiday Season is Near
As the holiday season approaches, major corporations such as Macy’s and ToysRUs are planning to hire many temporary employees. Before, these major corporations would be reliant on newspaper advertisements or direct mail advertisements. Now, with the advancement of the internet, these major corporations have the ability to place job applications on the internet. However, with […]
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