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Facebook, Emotions, Stories and Personalized Advertising.

News Article: http://www.theguardian.com/media-network/2015/oct/29/facebook-reactions-emotional-youtube-google-ads Facebook wowed it’s over billion active users lately through the announcement of its (in trial phase) “reactions”: a set of cute ‘emojis’ that users can choose to attach emotions to posts rather than just ‘liking’ them. The new buttons represent love, laughter, sassy smiles, shock and annoyance, and what the social network […]

Sealed-Price Auctions in Real Estate

Sealed-bid auctions are becoming more popular all over the country. These are auctions where the buyers write down how much money they are willing to spend on a product and do not see how much other buyers are offering for the same object. The buyers offer their true value for the product. There are two […]

A second price auction is an auction in which the winner pays just slightly above the amount of the second highest bid, because that is the lowest price that would have won. This means that the dominant strategy for each bidder is to bid the highest price that they are willing to pay, or their […]

Facebook Maximizes Long Term Revenue

Facebook’s online ads seek to maximize long term revenue. By only showing the ads people want to see, Facebook ensures a better experience on its News Feed. This idea is based on the fact that if advertisers get more return, they will spend more. After all, this makes sense because showing ads to consumers who […]

Equality on Search Engines

As mentioned in class previously, PageRank (and the many other secretive algorithms that base off of PageRank), are used to rank pages that can essentially be displayed on a search engine such as Google. When the website or search material is based off of informative or research based material, it works well in providing a good set […]

Impact of Fake Reviews

In addition to relevance, geography and time, ratings and reviews also play key roles in defining search results. Websites such as Yelp and TripAdvisor are search engines for a specific category that rely heavily on ratings and reviews. Taking account of this, some businesses try to “buy their way in” to the search results, not […]

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