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The Holiday Season is Near

As the holiday season approaches, major corporations such as Macy’s and ToysRUs are planning to hire many temporary employees. Before, these major corporations would be reliant on newspaper advertisements or direct mail advertisements. Now, with the advancement of the internet, these major corporations have the ability to place job applications on the internet. However, with the growth of the internet, many job search engines such as Glassdoor and Diversity have placed a “price-per-click” tool, charging these corporations an amount of money per click from a prospective employee.

As a result, corporations have to create a new analytical way to determine how to allocate financial resources per hire. Currently, the pricing model includes certain key metrics, such as the cost of getting one person to click on a job listing, the percentage of people who click on job listings that complete an application, and the cost of getting one person to apply for the position.

While these corporations have the intention of hiring employing temporary workers, their positions can change if certain employees perform admirably. In order to avoid spending more money through the “price-per-click” method, employers are aggressively searching for candidates with various abilities and experience. In this aggressive search, employers will generally hire people within a week instead of a month of waiting through the internet hiring process. However, many companies risk losing workers to quick exits and mistakes due to a possible delay in background checks.

With all of this information in mind, companies have difficult decisions to make regarding the updated hiring procedure. On one hand, they wish to hire employees as swiftly as possible without “wasting” too many financial resources on the “price-per-click”. On the other hand, they take a chance of possibly facing media backlash if a certain employee has a prior criminal record or mistreats a consumer. This relatively new conundrum has forced businesses to take a risk daily. Maybe they should just go back to the jobs section of local newspapers, to avoid any possible embarrassment.

 

http://www.mediapost.com/publications/article/259149/search-the-cost-per-click-for-new-hires.html

http://recruitics.com/blog/performance-based-advertising/

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