Personalization in the Digital Age
http://www.psfk.com/2015/10/facebooks-audience-insights-advertising-secrets-attention-economy.html
As internet advertising become more and more popular, research is being done as to its effectiveness, especially compared to TV advertising. Each of these advertising methods take place on a screen, and although you may think that a larger screen is more effective, a neuromarketing study done with Salesbrain says that that may not be the case. They studied the neurological reactions to understand how humans respond to advertising methods. They found that the small screen is especially effective in measures of attention and positive emotions. On phones and computers, which are both very personal devices, advertising can be personalized for the individual consumer.
A platform of advertising, Facebook, collects information about a user’s internet use while connected to Facebook, and uses this information to generate ad results that are most likely to interest the user. If you have ever had Facebook open, and then have gone to a new page to look at an online retailer, it is likely that you have seen an ad from that retailer the next time you looked at your Facebook newsfeed. Through use of keyword searches, and pay-per-click advertisements, search engines can rank ads that can be personalized to the consumer.