Facebook and its new Ad structure
Facebook has a new structure to advertising campaigns. They are making easier to organize, optimize and measure your ads. Compared to the previous campaign structure, the new structure now consists of three: Campaigns, Ad sets and Ads. Campaigns are designed to help people optimize and measure your results for each objective across multiple and sets and ads. Each campaign can have multiple Ad Sets. Each As sets has it own budget and schedule and can represent various audience segments, for example, Facebook fans and email subscribes. This will help you control the amount people on each audience, decide when they will see your ads, and measure their response. People can have multiple Ads, each of which can feature different images, links, videos or text. People can control the creative Ad level.
By using new Ads structure, reporting is a lot better. Creating reports using the old structure was difficult because people could only filter on reports based on keywords in campaign names. New Ads structure can customize your columns to include more information. Also with the old structure, Facebook optimized ads within a campaign. Facebook would direct more of your budget to that ad, neglecting your other audience segments. However, the new structure slows you to create one campaign and several ad sets to represent each of your audience segments. As a result, Facebook will optimize ads based on as sets.
Although Facebook is still proving itself but it is really interesting to see how the ads structure changes effetely and become more efficient over time.
Source:
“https://blog.aweber.com/social-media-2/new-facebook-ad-structure.htm”