Why Google allows you to skip YouTube Ads
Many internet video Ads has the following mechanism: user has to watch an Ad for its duration before the video starts (usually not long) and the company pays the fee based on the total Ad viewing time. YouTube’s own ad format, “Trueview”, allows users to skip an ad after 5 seconds instead of forcing users to sit through […]
A Global Perspective of the Impact of the Internet on Society
While the impact of the internet on society is unquestionable, Castells brings up several key points that relate back to core network concepts we’ve discussed in class. The internet has with a doubt, changed the way people communicate with each other significantly. To be more specific, the internet has allowed people more power and autonomy […]
Application of Game Theory in Spectrum Auctions
What we learned in class about auction theory is very much just the skeleton basics, and real life auctions can be much more complicated to theorize about as one considers the nature of the items being auctioned, the mindsets of the bidders, and the objectives of the auctioneer. One example of a large-scale complex auction […]
Bargaining Power and Real World Example
Upon first impression, bargaining pretty much a ubiquitous word in daily life. It happens every day between customers and sellers, married couples, workers and employers, and so on. Nevertheless, it can also be used to explain underlying reasons why individual farmers are unable to collect most profits from their products. According to this article “Bargaining […]
Enhancing PageRank: Mobile Searches versus Desktop Computer Searches
The traditional PageRank algorithm takes into consideration the number of links into a given site and gives authority to that site based on this number. When a search engine then looks for results to show, it ranks the pages based on keywords through the levels of authority each page has. However on a mobile device […]
Applying PageRank to other Searches
http://www.wsj.com/articles/google-discloses-more-search-data-to-woo-retailers-1445384100 The article primarily focuses on Google’s new method of utilizing its search data. Google today released the “Shopping Insights tool.” This feature focuses primarily on Google Shopping, Google’s product search engine. Google has started collecting data using users searches based on location. Google can then offer this data to retailers so retailers are aware of […]
The FCC’s Reverse Auction of TV Broadcast Airwaves
When studying auctions in class, much of the focus was put on the bidder’s self-interest. For example, in a second priced sealed auction, the bidder’s dominant strategy would be to bid their actual valuation of the good. With the Federal Communications Commission, which is responsible for airwaves in the United States, bandwidth is the desired […]
Love: The Silly Game We Play
Most long-term relationships in the context of love can essentially be broken down into parts. For instance, a married couple will have gone through the majority of what I define as “stages” of a relationship. The first stage, as noted in the cited blog post is eye contact. I will define this as the first […]
Game Theory Meets Quantum Mechanics
In recent years, advances in the field of quantum mechanics have made it possible to theoretically study and even physically apply quantum phenomena with a number of founding principles in game theory. Quantum mechanics, being in part the study of the probabilistic behavior of atomic and subatomic particles, introduces physical and metaphysical rules that significantly […]
Google’s Power over the Internet
Google has been widely known as the largest search engine for many years now. There is no doubt that they have incredible control over how popular websites become by simply changing their search algorithm and moving websites up and now their list of relevance. In class, we learned about the PageRank algorithm and how that […]
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