Apple Is Warning People About Clicking Ads
In class we have been talking about the price of pay-per-click ads and the history and implementation of these different forms of advertising in ways that seem to always benefit the retailer (the company purchasing the ad space), as long as he is making a profit off of those ads. I ran into an article […]
Facebook Newsfeeds
Dominant strategy – the strategy that results in player will have the larger pay-off compared to any other player. As the name hints, the dominant strategy exists only for one dominant player in the scenario. The article “Everything You Need to Know About Facebook’s Controversial Emotion Experiment” reported on a research study that Facebook conducted […]
Pete Carroll Did Nothing Wrong
Super Bowl XLIX, where the New England Patriots emerged victorious over the Seattle Seahawks, was one of the most exciting yet as it came down to the last play of the game. The Seahawks had the opportunity to take the lead very late in the game when they were on the one yard line with […]
Using PageRank to Quantify a Scientist’s Impact
In draft situations, we often rank athletes via performance metrics. For hiring and promoting salespeople, we look at their sales figures. How then should we rank scientists? Government agencies and research universities regularly must decide who to hire as new faculty. For these institutions, quantifying and comparing the output of researchers has become an important […]
Behavior in Kindergarten students linked to future success
How we act impacts those around us. Even children at a young age attending kindergarten performing actions like sharing and being an obedient pupil show higher success rates as adults. Students who acted up in kindergarten were actually less likely to finish high school. Students could learn positive emotional behaviors from their fellow pupils, however. […]
Facebook’s Unique Approach to Advertising
Facebook’s advertising “goal is to show people only ads they want to see – ads that are just as enjoyable as everything else that shows up in your Facebook News Feed.” Facebook is focused on maximizing long-term revenue by maintaining happy users. This increases advertising returns which incentivizes advertisers to spend more. To determine the […]
IoT and an all-new network and the need for security
We’re all too familiar with the networks of technology and the network of humans; but what happens when you combine these two to recreate something with the best of the two? A new network called the Internet of Things (IoT) is created. What is the IoT? The IoT is a global network of devices, linking […]
Power in Deep Web Networks
With increasing public awareness and anxiety about generalized surveillance on the “Surface Web”, a growing number of people are turning to the Deep Web as a viable alternative. Here “Surface Web” refers to the part of the internet that is accessible via the popular browsers, such as Chrome and Firefox, and searchable via popular search […]
Etsy changes search algorithm to factor seller location
Etsy announced, “In order to create a better local shopping experience, we’ve been testing an updated search ranking to make locally-made items for buyers in the United Kingdom and Australia more prominent.” However, this change is very controversial because some could see this as favoritism. A seller said that it does not show the full […]
Google’s Customer Match
As we saw in class, Google establishes auctions for keywords so that other companies can advertize their products and get as much exposure as possible from their target demographics by acquiring strategic keywords. Recently, Google is in the process of unveiling another feature that better enables companies to maximize the utility of their advertizing dollars. […]
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