The power of search engine optimization
As the world wide web continues to grow bigger, our interactions with information has completely changed. The previous issue of lack of information has completely turned into a problem of overabundance of information. As a result, there needs to be a way to narrow down search results that are most relevant to a query.
As seen in class, we know that Google or any type of search engine heavily weighs different aspects of a website to see its relevance and decide what order to display it as. In class, we calculated this “relevance” through Authority and Hubs.
The idea of being highly ranked in a query list is a major aspect that businesses focus on. In fact, according to the Forbes article, it is highly encourage that you pursue maintaining a high spot within the query list by using a method call “Search Engine Optimization.”
According to Forbes, it seems that SEO is a very cost-effective way to way to increase your customer base. Visit
http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/
to learn more.