GRF Sam gave a pretty thorough presentation on the many platforms and methodologies that should be employed to create a market-friendly online persona. After the presentation, I went straight to my LinkedIn and fleshed it out beyond the default grey profile picture and student at x description. I didn’t realize just how valuable social media is, I knew it was a truth of life in the theoretical sense 2+2 = 4 is, but physically attending this seminar helped to make concrete the influence a lack of a proper social media presence can have on my future and goals. In fact, because of this seminar I’m trying to develop more social media for my very lowly idea of a business that I want to develop. A business develops through interest by  possible consumers, not simply the capital or technical skills residing in the business it self, which I feel gets lost in the creation of small businesses.