Shopify – Changing How We Shop Online
It was recently announced that Shopify, a technology company the helps merchants sell to customers online, will be integrating its services with Facebook. What Shopify does is it connects users with merchant bots, allowing them to send messages and communicate with the bots to help them find items they would like to purchase. With the […]
How to Choose The Right Keywords to Optimize For
In this article, the author goes over some basic ways for editors and writers of webpages to optimize their target keyword choice in order to send their articles to the tops of search engine results. A target keyword tends to be a two-to-four word phrase (this number can vary based on the article) that conveys the […]
Brand Bidding: Should Advertisers Bid on Their Own Brands?
A study conducted by Bing Ads showed the difference in amount of clicks generated by users of the search engine between two different scenarios: advertisers bidding on their own brands versus advertisers not bidding on their own brands. The question being asked here is whether or not there would be a distinct benefit from brands owning […]
Auction Houses Told to Improve Transparency in Reporting Prices
http://www.bloomberg.com/news/articles/2016-10-17/auction-houses-told-to-improve-transparency-in-reporting-prices This article touches on the issues of auction houses and the undisclosed fees that go along with selling goods. The Department of Consumer Affairs made it a policy to not include extra fees when reporting prices to the public, which is said to “reflects the true price paid by the bidder and promotes greater transparency […]
Supply Side Platform and Advertisement Auction
Supply-side Platform (SSP) is a type of software platform that helps digital publishers sell their advertising spaces with the highest prices possible. It is one of the most important components, along side demand-side platform and ad-exchange, that facilitates the allocation of online advertising spaces between publishers and advertisers. In fact, the platform is very relevant […]
Submerging the Structure of the Web
The structure of the world wide web is complex, yet a necessity. It is crucial that we have 24/7 access to data on webpages ranging from corporate financial data, to the latest viral cat video. However, Google and Facebook are attempting to rewire their structure in order to build a more efficient infrastructure between the […]
Elementary My Dear Watson
IBM’s creation of the super-computer “Watson” has had a revolutionary impact on the world of artificial intelligence. Watson is capable of fully communicating with and comprehending humans, and has limitless applications, ranging from medical advice during a procedure to which stocks to buy and when. Watson is a window into the future of technology and, […]
Saudi Arabia’s bond sale: what to watch for
https://www.ft.com/content/b1e4ff3c-9096-11e6-8df8-d3778b55a923 The article from Financial Times is about Saudi Arabia’s upcoming bond sale. This is the Saudi government’s first international bond sale, which is getting all the investors into a craze. Saudi Arabia wants to raise between 10 billion and 20 billion dollars. However, there is an estimated 50 billion dollars worth of demand […]
The Ethics of Search Engine Results
With it being an election year, many bloggers and organizations have again begun to question the efficacy of the Google search engine. This article in particular highlights some complaints against Google about search results for Democratic presidential candidate Hillary Clinton. Bernie Sanders and Donald Trump supporters have charged that Google suppresses many negative search results […]
Kidney Transplants and Matching Markets
http://www.npr.org/sections/health-shots/2015/06/11/412224854/how-an-economist-helped-patients-find-the-right-kidney-donor Currently, more than 100,000 people worldwide are waiting for kidney transplants. Economist Alvin Roth works with matching markets to simplify this process. He helped create a database of individuals “who were willing to participate in a kidney exchange.” His research indicated that having non-directed donors, donors without a specific recipient, would eliminate the need […]
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