Donald Trump, Voters, and the Republican Party
With Election Day only three weeks away, many Republicans in Congress have found themselves facing a peculiar decision: whether they should support Donald Trump, the Republican nominee for President of the United States. Although it certainly seems unusual that a member of Congress would not support his or her party’s nominee in the presidential election, […]
Internet Ads and Privacy
In How Free Web Content Traps People in an Abyss of Ads and Clickbait, a lot of points that Dr. Wu brings up concerning the pervasive use of internet ads relates to much of the material we have been learning in class. The article elaborates on how over the past few years, more and more companies […]
The Need for Middlemen in Trading Networks
https://www.isoc.org/inet2000/cdproceedings/7d/7d_3.htm An integral part in almost every trade network is the middleman, the person or entity who facilitates trade between producers and consumers. At first thought, the middleman may seem like an unnecessary part to a trade network. Some may think that the middleman simply increases the price that a consumer is forced to pay […]
Alternative Measures to Click-Through Rate
Today in lecture Professor Easley mentioned that click-through rate (CTR) is a preferred estimate of advertisement value in the internet advertising industry. He also mentioned that efforts were made in the past to measure ad value by the actual sales generated, but they proved too inaccurate and expensive to justify their widespread use. One of […]
Page Rank for Dating App Users
https://www.fastcompany.com/3054871/whats-your-tinder-score-inside-the-apps-internal-ranking-system https://coffeemeetsbagel.com/blog/index.php/dating-statistics/statistics-behind-love/ It’s no surprise or secret that Google ranks the websites it displays in its search engine with an algorithm. In fact the algorithm is called PageRank and it has been used by Google for quite a while now. As we learned in class, most things on the Internet are tailored to each user’s […]
Network Analysis and Globalization
The article, “The Physicist Who Sees Crime Networks,” is particularly interesting because it details how we can apply network analysis to understand global trade. With globalization redefining the dynamics of business and the flow of people, processes and products, one man in Japan is using network analyses to study the interconnectedness of economic and […]
Google & Open Source Repositories
Google Is 2 Billion Lines of Code—And It’s All in One Place In discussing search engine’s in class, its important to consider what goes into them as well as how they work. The largest single repository of code most likely belongs to Google, the most popular and efficient search engine on the internet. In a […]
The Winner’s Curse
In our discussions of auctions and auction theory, we determined and analyzed the best bidding strategies that a buyer should use. The best strategies, however, weren’t the strategies that ensured a winning bid for the buyer. The best strategy for a buyer accounts for his own valuation of the object in question and gives him his […]
Google Search Results Will Soon Be Different For Desktops And Mobiles: Report
http://www.ibtimes.com/google-search-results-will-soon-be-different-desktops-mobiles-report-2431630 This is the latest piece of news about Google and its search results. As people become more and more dependent on mobile phones, Google will soon adapt its search results to meet different requirements for mobile users and PC users. It is reasonable for Google to do so since their PC market has been […]
How To Optimize Your Search Advertising Budget
As someone who has worked in advertising two summers in a row, I have learned a thing or two about how advertisers allocate resources to their search engine advertising. For this blog, I turned to someone with more experience to explain the nuances of search engine advertising and how to maximize ROI. Every advertiser starts […]
« go back — keep looking »