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Is Old Actually Gold?

Most of the internet users rely on Google for their searches, but about 25% of the users use Bing to conduct their online searches. Bing and Google use different search algorithms so they can offer different search results when clients conduct searches with the same words. Google is known for using PageRank, which is patented […]

Advertising in the 2016 election

As presented in the article, there was an expected high ad revenue this election year because of the nature of the candidates: an atypical businessman and the first woman nominee – especially considering the extreme mud-slinging of this election cycle in particular. However, this was not the case and the ad revenue earned by local […]

PageRank and the Presidential Election

http://www.business2community.com/brandviews/relevance/lessons-learn-companies-tried-cheat-google-lost-infographic-01685251#iKL4ImMGrCJHJh5H.97 Google revolutionized web search with the PageRank aspect of their algorithm.  It was special because it allowed pages to be ranked based on what other pages pointed to a given page, and how important those links were. As the internet grew, companies realized that revenue from web searches was incredibly important.  Instead of paying […]

Contract Theory and (Nash) bargaining

This year’s Nobel Prize winners, Professor Hart and Professor Holström, made very relevant contributions to Contract Theory. These contributions have two central concepts: Risk sharing and decision making. These are vital for the establishment of contracts and the healthy management of companies in general. The first talks more about how corporations often distribute risks and […]

The Introduction of AI into Web Search Engines

https://www.wired.com/2016/02/ai-is-changing-the-technology-behind-google-searches/ Over the past couple of years, Google has experienced an enormous shift in the operation of their search engine. For most of their existence, Google has utilized numerous algorithms created by their engineers to generate results to search queries. This system has changed recently as the head of the company’s search engine, Amit Singhal, […]

Recent Google Patent Incorporating Social Signals Into Search Results

It is no doubt that web structure graphs are much different from social graphs. For example,  the Strong Triadic Closure Property does not necessarily apply to web structures, but is very relevant in social graphs. When discussing web search methods and algorithms, we took unique approaches to ranking results, which didn’t relate to social graphs. […]

Does the ultimatum game contradict game theory?

One of my favorite parts of class is when we talk about games–especially the games that reveal something fundamental about human behavior. The first game we encountered like this was the prisoner’s dilemma. We learned about the prisoner’s dilemma when we were first learning about game theory. The fundamental idea behind game theory is making […]

VisualRank: PageRank adapted to image search

http://research.google.com/pubs/pub34634.html The famed PageRank algorithm has changed the way search engines return the most relevant web pages for a query. A new area of study, however, is how the idea of distributing importance, or PageRank, among nodes in a graph can be applied to image search. This adapted algorithm is called VisualRank and is described […]

Social Media – Trump’s Advertising Manager

http://www.govtech.com/social/2016-Presidential-Election-Circus-Is-Social-Media-the-Cause.html The 2016 Presidential elections have reached an unprecedented peak in ubiquity, even for an event so crucial to the American populace. This year, ever growing networks such as Twitter, Facebook and Snapchat have spread news, facts and figures and an astounding number of opinions (both negative and positive) in multitude at each stage of […]

Search Engine Optimization and Resulting Inequality

Google is undeniably an incredibly important factor in determining a webpage’s popularity. With the ever increasing prevalence of web commerce and online markets companies both big and small are scrambling to increase their web traffic by increasing the odds they appear in Google searches. The algorithms that determine a websites page rank are often complex […]

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