How to Use Knowledge of Search Engines to Get a Batter Search Ranking
http://www.huffingtonpost.com/sean-d-smith/3-ways-to-improve-your-si_b_9863104.html
PageRank is the method by which search engines, such as Google, use to order web pages during a search. It is of interest to businesses, organizations, and even private people who publish web pages to understand how PageRank works, and therefore how to increase their rank for certain web searches. “3 ways to improve your site’s rankings today,” a blog published by the Huffington Post, gives tips to people who are interested in their site’s ranking before they meet with a professional consultant. The tips given by the author, who is associated with an agency that provides consolations for people in this position, stem from the concepts of PageRank, while also incorporating other aspects of Google’s method for calculating rankings.
The author details three main categories that are important for improving rank: technical structure, content production, and backlink profile. The first two categories provide insight into aspects of Google’s search algorithms unrelated to PageRank. Technical details are important when designing a website are important so that it may last over time. For example, how long it takes for the page to load as well as responsiveness are important to Google when forming a search, and so therefore they are technical considerations to focus on optimizing. Google and Bing also offer tools to determine problems with a web page, which are important because they are coming from the companies who own the search engines themselves. As for content, the author recommends publishing quality content regularly, as well as promoting the content on platforms such as social media. Targeting the right audience as well as generating a following are also important. According to the authors, this is all advice that a consultant would provide when examining website and subsequent web searches for a client.
The last consideration the author details refers to the links that point to the website. It is important for links to point to the website in order to have a high rank in the search results, and it is also important for those sites doing the linking to be of high quality and an authority on the subject. Indeed, though the author does not directly use the term, this is the idea behind PageRank: that pages are ordered by how many links (and how many important links) point to the page. The other aspects that are important to outside links are the relevance of the links, anchor text, or what kind of text actually is clicked on when linking to the site and what is the relationships with the desired search keywords, and finally orientation, which refers to if the links pointing to several locations within the site, or if the links collectively point to only one part of the site (the owners of the site might have a preference for either circumstance). The author recommends understanding these points about linking when designing a webpage, so as to encourage the desired companies or blogs to want to link to the page. The blog post gives insight into how one could apply knowledge of search engines to better benefit individuals or business who are conscious about their rankings.