Greek Life: A Balanced Network Yet an Unjust System
http://alumni.berkeley.edu/california-magazine/just-in/2014-12-17/greek-expectations-do-frat-partiers-expect-sorority-guests In this article titled “Greek Expectations: Do Frat Parties Expect Sorority Guests to Offer “Payback”?” published in California Magazine, Sonja Hutson from UC Berkeley writes about how the Greek System is symbolic of gender norms in society. She points out that sororities are forbidden from hosting mixers/parties, and thus fraternities have to set up, […]
Hidden City Ticketing, Network Structure, and Nash Equilibrium
Why Airlines Need Hidden City Ticketing to Be Possible but They Also Can’t Let You Take Advantage of It This article talks about Hidden City Ticketing, the practice of buying an airplane ticket for an indirect flight that goes from city A to city C via a hub B, but getting off at B rather […]
Amazon Search Engine Optimization
While Facebook and Google are the main companies we’ve been discussing in class, another company that has grown to be an integral part of life is Amazon. With the rise of online shopping, Amazon is often the go-to site for many consumers. As a result, Amazon has a similar goal as Google: to return relevant […]
Dutch Auction: A different way to do your IPO
IPO’s or Initial Public Offerings have been around for a while and are the main way private companies that are looking to grow gain public funding. The vast majority of IPOs are executed using road shows in which an investment banks helps the company trying to go public travel the country, pitching their company to potential […]
eBay and WSJ
http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406 When I first sat down to write this post, I was brainstorming ideas for what to write about. I Googled “auctions,” because it was the first topic from class that came to mind. An article about eBay popped up. Perfect, I thought, I can write about the auction concepts we learned about in […]
FIFA Ultimate Team and the Auction System
As an avid FIFA player, perhaps the best at Cornell, I decided to apply the principle of Auctions in FIFA’s newest game mode Ultimate Team. In Ultimate Team, you build and manage a team and play competitively against other community players. As a Manager, you have the freedom to buy and sell players via a […]
Yelp Review Filter
Yelp Review Filter As many know, Yelp is a review website that was created to improve connections between people and businesses. The way Yelp works is that users can rate and submit feedback to businesses through the website. These reviews are publicly visible and serve the dual purpose of providing the business valuable feedback […]
Changing Climate of Search and Search Optimisation
SEO is not dead; it’s just a shape-shifter The author in the article describes the different ways in which search engine optimization is changing, because of the change in the way search works and how people search. The author points out that unlike the past, when the title tag in a webpage was important in […]
A Pokémon World
Did you play Pokémon GO? Did your friends? How likely was it that they had played the games beforehand and didn’t just follow the trend? Pokémon GO reached an entirely new cluster of people originally unexposed to the games that came out prior. I remember playing the game with my friends this summer, and most […]
Factors in Ranking
In class we talked about a number of strategies for how search engines rank their results to find the best options to present to the user, among these PageRank and Updating Hubs and Authorities. Although a few of the different strategies are well understood, we are not exactly sure of how any Search Engine in […]
« go back — keep looking »