How to Choose The Right Keywords to Optimize For
In this article, the author goes over some basic ways for editors and writers of webpages to optimize their target keyword choice in order to send their articles to the tops of search engine results. A target keyword tends to be a two-to-four word phrase (this number can vary based on the article) that conveys the overall message of the article. It’ll be in incredibly beneficial in conveying what the article is about and therefore emphasized more than other keyword phrases in a particular webpage. Therefore, an author must be incredibly careful in selecting one because it will trickle down to the rest of article. In order to find the optimal target keyword for one’s article, there are a series of techniques the author proposes, which includes brainstorming many keywords, performing extensive keyword research, and increasing your target keyword word count. These are only a few of the many strategies that can help an author increase the exposure of his or her article. Overall, any author should perform extensive research on how consumers choose to select their keywords in a search engine, as it will also help them better tailor articles to consumer needs.
This article relates to the lectures we have recently had that talk about to search engine optimization and keyword selection on the web. I found this article to be particularly interesting because it forces the reader to think about how one must carefully select its keywords in an article in order to gain traction on a search engine. Most of the content in our lectures have been focused more on how search engines perform optimizations, but I liked how this article emphasized ways to tailor your own webpage to perform well on search engines to make it to page one. It’s more relatable to anyone that is looking to create an applicable and relatively popular webpage, but doesn’t know how to create traction for the information he or she is trying to convey.
Link: https://www.searchenginejournal.com/choose-right-keywords-optimize/175042/