PageRank
PageRank is used to determine where a site will end up in a search algorithm, based on pages it links to and pages that link to it. Organizing the network of pages that a website has can influence the distribution and quantity of page views overall. One of these methods is looping, which can average hits as such:
A simple hierarchy can concentrate views to a specific page such as below:
Here the Home page has about double the PR as the other pages.
In a network with a link in and a link out of it, looping can leave a lonely node:
Interlinking the network by making it “Fully Meshed” produces better results:
https://www.cs.princeton.edu/~chazelle/courses/BIB/pagerank.htm