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Second Price Auctions in Advertising

https://roxot.com/blog/second-price-auctions-potential-gaming-system   This article deals with how web publishers set second price auctions to sell online advertising. The article gives several reasons for the use of auctions in determining advertising on their websites. Firstly, the process is extremely fast: the bids are executed in almost real-time, which allows almost no delay in the user experience […]

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