How Facebook Ads Work
Facebook is a very effective place to make advertisements. According to the article “How do Facebook Ads Work” by Gary Henderson (https://www.digitalmarketing.org/blog/how-do-facebook-ads-work), 96% of social media marketers consider Facebook to be the most effective place to have ads on social media. In our Networks class, we have been talking about the strategy behind advertisements and […]
Dating in Matching Markets
https://www.wsj.com/articles/how-economists-would-fix-online-dating-1454907660 In the year of 2019 it is very uncommon for to find the person which whom you are looking for a relationship with in person. Many of our interactions with our person of interest happen directly online through social media or some sort of online dating app. This is where matching markets come […]
Key factors that help determine which results are returned for your query on Google:
https://www.google.com/search/howsearchworks/algorithms/ I have always wondered how Google’s search engine works. With billions of webpages on the internet, how does Google’s search algorithm work? How does it rank all the relevant webpages on the internet? It wasn’t until our first lecture on PageRank that I finally started to understand how Google’s search algorithm works. As stated […]
Facebook Removes Accounts To Cleanse Network
Source: https://bgr.com/2019/10/21/facebook-fake-profiles-removed-iran-russia/ About a week ago, Facebook decided to increase their efforts to combat Russian and Iranian accounts created to spread disinformation. This past Monday, Facebook removed more than 100 Facebook accounts, 23 Facebook pages, and 20 Instagram accounts because of violation of Facebook’s terms of use, spreading false stories. Though in 2016, the big […]
Beyond PageRank: The Hilltop Algorithm
https://medium.com/@norachay89/the-hilltop-algorithm-understanding-its-application-and-basics-of-modern-seo-63271a365388 In class, we got a general understanding of how the PageRank algorithm works. However, with the extremely rapid expansion of the World Wide Web (there are billions of webpages), the PageRank algorithm can quickly get very inefficient with regards to its running time. Therefore, Google needed to modify their approach to information retrieval from […]
Elderly Movement Patterns and PageRank
Article: https://www.hindawi.com/journals/ijta/2019/8612021/ Two researchers at Simon Frasier University in British Columbia, Canada, applied Google’s PageRank algorithm that we discussed in lecture in a novel way — using various sensors, they applied the algorithm to study anomalous movement patterns in the elderly. First, the researchers categorized areas of the elderly’s domicile, then mapped movements between rooms […]
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