How Barcelona “superblocks” can improve traffic by closing off roads
https://www.theonlinecitizen.com/2016/08/31/how-barcelona-superblocks-return-city-streets-to-the-people/ Barcelona is introducing a radical plan to transform city streets and return them to the people. The plan uses the concept of a “superblock”, a square of 9 traditional city blocks where the inner four intersecting roads are closed off from vehicles and reserved as space for pedestrians. This plan will be implemented throughout […]
Power in the Social Network between the NBA and China
https://www.washingtonpost.com/sports/2019/10/07/nba-china-tweet-daryl-morey/ Earlier this month, Daryl Morey, the general manager of the Houston Rockets, sent out a tweet voicing his support for the protests in Hong Kong. This single tweet set off a chain reaction of responses varying from strong support in Morey exercising his freedom of speech to calls for him to be fired from […]
How Ad Publishers Manipulate Second-Price Ad Bidding Services
https://adexchanger.com/ad-exchange-news/the-dark-arts-of-second-price-auctions/ Today, many real-time ad bidding services utilize a second-price auction system, where advertisers will bid on a certain ad placement on the publisher’s platform and the highest bid will pay a clearing price which is the price of the second-highest bid plus an added fee. These added fees can be as low as one […]
Biased Search Engine Results?
In his article “Google’s Algorithm Isn’t Biased, It’s Just Not Human,” Noam Cohen writes about the common political conservative critiques against Google’s search algorithms. According to Cohen, American conservatives feel that they are disproportionately represented in a poor light by Google’s search results. But with the widespread lack of understanding of technology on the Hill, […]
The Durability of the “Bow-Tie Structure of the Web”
SOURCE: https://www.i-programmer.info/news/82-heritage/10681-google-researchers-win-award-for-classic-paper.html In April of 2017, the researchers whose work revealed the “bow-tie” structure of the web were awarded the third Seoul Test of Time Award. This award is given to the authors of a previous World Wide Web Conference paper that has demonstrated significant impact in the years since its publication. At the time […]
“Newspapers to Test Plan to Sell Ads on Google”
This article reported Google’s move to extend its advertisements selling to newspapers. Although it was published a long time ago, I still think this is very interesting and worth discussing. Google has a huge market share of online advertising and it wants to take the newspaper advertisement market as well. Although newspapers are declining, many […]
Urban Mobility and Traffic Congestion
The primary cause of traffic congestion in populated areas around the world is often correlated with a surge of vehicles during specific times of the day. Traffic congestion is a direct threat to the urban mobility of a city. As an example, an article by the Inquirer focuses on traffic congestion-afflicted cities in the Philippines […]
How Facebook’s Ad System Works
https://www.nytimes.com/2017/10/12/technology/how-facebook-ads-work.html In this article in The New York Times, Facebook’s ad system is described as a product of the rise of smartphones. As more and more people use smartphones to browse the web, including their Facebook feed, the placement of ad content has become more prominent as mobile devices only allow for a single column […]
Twitter’s ad crisis: poorly targeted ads, fewer advertisers
Twitter shares have dropped by 20% and its ad targeting issues may be largely to blame. According to The Verge, Twitter admits it has been showing more ads to users recently – perhaps to make up for current revenues falling short of Q3’s expectations. Twitter uses a second price auction to determine which ads are […]
Google First-Price Ad Auction
What to know about Google’s implementation of first-price ad auctions The article, “What to know about Google’s implementation of first-price ad auctions” by Jessica Davies, describes Google’s transition to first-price ad auctions from second-price as auctions and explains the benefits buyers will have with this transition. Davies informs the readers that Google finally announced their […]
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