Popularity isn’t everything
Source: https://www.wsj.com/articles/SB123335678420235003 It is common to learn and reason about various topics’ implementation and subsequent impact in the real world; of course, everything works out when the context one is considering is ideal. Likewise then, it is also prominent to find that the projected results from this thinking differ from what occurs. Such is the […]
The Effects of Selling Links and Trust on Google’s PageRank Algorithm
“A Reminder About Selling Links on PageRank” In class, we learned a lot about how the PageRank Algorithm worked, as well as its many uses in search engine functionality. Briefly mentioned, however, were its weaknesses. We learned about the heavy dependence of PageRank upon links, as they were in the very formula for calculating it. […]
Fake News and PageRank
PageRank, an algorithm that ranks webpages based on the relevance of in-links and out-links on sites, has been in decline with the increasing size and complexity of the web which has required new methods to sort data. Search engines are able to optimize which sites appear as top recommendations by considering keywords, anchor text, and […]
Sniping “Impossible” Auctions
Cao, W., Sha, Q., Yao, Z., Gu, D., & Shao, X. (2019). Sniping in soft-close online auctions: Empirical evidence from overstock. Marketing Letters, 30(2), 179–191. https://doi.org/10.1007/s11002-019-09487-7 Online auctions are vastly more complicated than in-person auctions. Beyond just the complicated strategy arising around advertising on search that we have been learning about in class, even […]
Google Unveils Improved “Bert” Algorithm
https://www.wsj.com/articles/google-lifts-veil-a-little-into-secretive-search-algorithm-changes-11571986861 In a media briefing on Thursday, Google provided insights into its new search algorithm known as “Bert,” or “Bidirectional Encoder Representations from Transformers,” which is one of the company’s largest improvements to its search algorithm in the last half decade. Purportedly, Google’s new algorithm will allow 1 in 10 search queries to return better […]
Facebook Announces Updated Ranking Factors for Post Comments
https://www.socialmediatoday.com/news/facebook-announces-updated-ranking-factors-for-post-comments/556944/ Facebook Announces Updated Ranking Factors for Post Comments Facebook has a page ranking system for comments, where Facebook will list comments of people you know first, followed by a ranked list with the most liked and replied to comments. Also, as seen in the screenshot below, Facebook also has ranks comments based on top […]
Hulu Shifting to First-Price Auction
https://www.mediapost.com/publications/article/341897/hulu-shifting-to-first-price-auction-for-private.html The article is about how Hulu is shifting away from second-price auctions and instead to first-price auctions. The article states that the company will be “shifting to a less complicated “first-price auction” when selling premium video inventory for its private biddable marketplace.” All this change means is that now the highest bidder will […]
How random tweaks in timing can lead to new game theory strategies?
Link: https://www.sciencedaily.com/releases/2019/07/190724131618.htm The resource that this blog post seeks to analyze is the online news article titled How Random Tweaks in Timing Can Lead to New Game Theory Strategies by Santa Fe Institute. The article suggests that most models used in game theory do not reflect the relentlessly random timing of the real world (Santa […]
Responsibility of a Search Engine
When it comes to search engines, one can find Google much more socially responsible than its Chinese counterpart—Baidu. Because Google is not accessible in China, Baidu.com is in the very same place in China’s search engine industry in comparison to Google is at a global level: giants, hardly any rival. But development in regulations did […]
Are Social Networks Truly Social?
The article discusses a new type of social network: one whose connections are not limited by those you already know. Many social networks today rely on a system of mutual friends, related interests, close proximity, and other features that connect us to those similar to us but limit the variety of people we can meet. […]
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