Application of PageRank for Anomaly Detection in Movements
https://www.hindawi.com/journals/ijta/2019/8612021/ We have talked about Google’s PageRank algorithm in class as a way to rank web pages based on the number and quality of links directed into each page. In this research article, the authors present an application of PageRank to a different field – monitoring movement patterns of older adults in their homes. The […]
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https://www.searchenginejournal.com/google-ads-rolls-out-2-new-tools-for-responsive-search-ads/331955/#close In October 2019, Google rolled out 2 new features for the Responsive Search Ads feature on the Google Ads mobile application. The responsive search ads feature is meant to help advertisers reach more potential customers. This feature uses machine learning to adapt to user searches. This means that advertisers can target a broader set […]
New Advertising – Who Do VCG Algorithms Benefit?
https://www.wired.com/2015/09/facebook-doesnt-make-much-money-couldon-purpose/ In the article, it describes the two most popular and fundamental methods behind the advertisement placing algorithms on the internet. These models are highlighted by using the two most popular internet destinations today, Google and Facebook. The first, older form of ad placement technique is used by Google to fill out their search […]
Game Theory and the Spread of Disease
This article provides an interesting perspective on the spread of disease through the lens of game theory. The analysis is predicated on the basic game theoretic idea that individuals will generally do whatever action yields them the greatest benefit. In many scenarios this is good; people’s interests align with those of society (i.e. starting a […]
Google releases “How Search Works” video
Recently, Google released a new “How Search Works” video, nine years after their original video. Google has been trying to be more transparent in recent years, and this is definitely a step in the right direction. The 5-minute video explains the history of the Google search, indexing/mapping pages, ranking pages, and displaying them in result […]
Site Optimizations For DuckDuckGo Discoverability
https://searchengineland.com/4-search-engine-optimization-techniques-duck-duck-go-212912 As a new info-sci major, I’m in a class where we design and create websites. It’s primarily concerned with the aesthetics and usability of the site, but this article speaks about something that hadn’t crossed my mind: how to get my website found in the first place. It offers tips about the search […]
Inside the ransom business – why kidnapping rarely pays
https://theconversation.com/inside-the-ransom-business-why-kidnapping-rarely-pays-110678 In class we discussed dominant strategies in a game. Specifically, we talked about how each player tries to maximize his own payoff, while considering what the other player may do. This concept was clearly presented in the Prisoner’s Dilemma example where each prisoner tried to maximize their own payoff. This concept has interesting applications […]
Tit for Tat politics
thebulwark.com We have not discussed this in class when talking about game theory, only one round of prisoner’s dilemma. However, a competition was held where participants wrote code to play prisoner’s dilemma for 200 rounds, and whoever served less jail time won. The winning program had only two lines: remain silent in round one, and […]
Twitter Ad Distribution
This week Twitter posted their Q3 earnings, which were below expectations. They attribute their low advertising revenue to a change they made to better respect users’ privacy settings. Twitter gives users the option of whether or not to allow tracking of their device data in service of better advertisement targeting. However, prior to a recent […]
Cartels, Auctions, and the Prisoner’s Dilemma
https://doi.org/10.1038/s41598-019-47198-1 This article is about cartel detection in public auction markets. To give some context, cartels are groups of competing firms that raise prices collectively, resulting in consumers paying more than they have to. This practice is illegal, but these practices are hard to detect and people may often be fooled. The economists who wrote […]
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