Safety concerns affecting traffic networks
https://www.sciencedaily.com/releases/2019/10/191022142155.htm A study focused on traffic in New York City found that routing apps should start to consider safety when computing the best route to a destination. The goal of the study was to create a new algorithm for calculating best routes. While most people would prefer to take the shortest path to get […]
Ageism in Advertising
Source: https://www.nytimes.com/2019/09/23/business/ageism-advertising-aarp.html This article discusses the discrimination against people over the age of 50 in marketing today. According to their studies, although over 1/3 of Americans are over the age of 50, and hold trillions of dollars in spending power, only 15% of advertisements are targeting them. This large discrepancy between the percentage of consumers […]
Looking for Strongly Connected Components in Food Chains
Link: https://www.nceas.ucsb.edu/~allesina/PDF/Allesina2005.pdf This article looks at evaluating ecological systems as networks and analyzing them to look for strongly connected components. In this case of a network, the nodes represent points of residence of carbon (organic energy matter) both living and non-living. These non-living nodes include sources (where there are no links coming into it, and […]
Successful Advertising on Amazon
https://www.cnbc.com/2019/07/17/how-amazon-advertising-works.html Amazon is currently the third largest digital ad platform in the US, after Google and Facebook, but it has a natural edge over its competitors that could eventually push it to number one. Amazon sells ad space the same way as Google does, with advertisers paying for each click, up to a limit they […]
How Climate Change Deniers Rise to the Top in Google Searches
Link: https://www.nytimes.com/2017/12/29/climate/google-search-climate-change.html As we discussed in class, Google advertising slots have been a heated battlefield for millions of advertisers. Google sells these slots through auctions, which means it ranks the information based on the prices offered rather than quality. This article basically talks about how top google searches and ad slots are filled by climate […]
“Witness the biggest flower auction in the world!”
In the article, “Witness the biggest flower auction in the world!”, the author examines how 20 million flowers were being auctioned off in the Netherlands everyday. First of all, the night before the auction, flowers would arrive to the huge warehouse from across the world. Then the first buyer would arrive as early as 3 […]
Google PageRank over Time
https://www.link-assistant.com/news/google-page-rank-2019.html This article touches on Google’s algorithms, and how they’ve changed over time, for determining which pages should be presented to users first. Initially, this PageRank algorithm was public and available to people to see just how important Google viewed certain pages. As time went on, it became clear that people were taking advantage of […]
Amazon and Cost-Per-Click Ads
Source: https://nyti.ms/2HnfKw0 This article talks about the way that Amazon uses the information of its users to sell ads to companies trying to target certain users, which relates to the topic presented in class of advertising tied to search behavior. The article mentions how Amazon leverages the fact that it has access to the buying […]
Power in Social Networks resulting in $425 million dollar MLB contracts
https://www.pbs.org/newshour/show/the-staggering-economics-of-major-league-baseball In this article, the idea of baseball contracts is discussed. As Major League Baseball becomes more and more popular, as well as more profitable, MLB players contracts’ have been increasing. Some people think these contracts are getting way too high, as one player recently received a contract worth $425 million dollars. However, one of […]
Global Commodities Trade: Empty Ships and Imbalanced Networks
https://qz.com/1031020/heres-a-sign-of-our-massive-global-trade-imbalance-right-now-45-of-ships-are-traveling-without-cargo/ The global shipping industry is responsible for transporting more than 80% of international trade. To export, an exporter must find an available vessel and contract a voyage for a price. From here, the shipping company optimizes the ship’s transport route in search of cargo – thinking about its future options. In Gywnn Guilford’s analysis […]
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