Information Cascades: Why the Growth in Residential Solar Energy Use Will Be Meteoric
Solar energy’s push to become a leader in alternative energy sources received strong tailwinds this week, following a report by Deutsche Bank claiming that solar energy will reach grid parity in 50 states by 2016 (basically what grid parity means is that solar energy will cost the same as the leading energy sources [ie. […]
Network Theory to Thwart Terrorists
http://www.nytimes.com/2006/03/12/magazine/312wwln_essay.html?_r=0 The idea of catching terrorists in America has been extremely important within the administration, and what the administration calls the “terrorist surveillance program” has depicted more innocent people than actual terrorists. Without an actual science to detect the connections between people and terrorism, it is extremely inaccurate in deciding where and how a terrorist […]
Priming Theory and Networks
The article and the theory of priming deal with drawing a parallel between memory retrieval and networks. The theory describes how the excitation of one memory can lead to the activation of other memories that are associated with it. Because these associations are often implicit, this theory can, to some extent, explain how ideas that […]
Blurred line between “organic” results and “sponsored” links of leading US search engines that trick consumers
A traditionally formulated Web search with a very “pure” motivation has been consistently changing due to the rapidly moving market that often pursues or follows commercial or profitable business. Through the certain process of negotiation with advertisers, search engines display those “sponsored” ads in an efficient way that catches relevant users. Consequently, the search engines […]
Google PageRank and Bias
In this article, the author makes a claim that any attempts at employee diversity will fail at Google unless they make changes to their core values and structure. However, the interesting point of the article is when they bring up Google’s PageRank algorithm as part of their argument. They state that Google has been built […]
3Q Digital’s Q3 Facebook ads report: big increase in CTR, drop in impressions
Sources 1. http://www.insidefacebook.com/2014/10/28/3q-digitals-q3-facebook-ads-report-big-increase-in-ctr-drop-in-impressions/ 2. http://www.marketwatch.com/story/facebook-coach-pfizer-earnings-in-focus-2014-10-28 Since the 3rd quarter annual report for Facebook was release, Facebook stocks have fell almost 10% from its all time high. The report indicated that cost of operation will go up in the coming years. A large percentage of Facebook’s revenue comes from the advertisements. Facebook, one of the first websites to […]
Network Theory and Hiking
Source: http://www.sciencedirect.com/science/article/pii/S0143622814002124# Walking and hiking are popular outdoor recreational activities and are shown to have beneficial effects on human health and well-being. In fact, it is recommended to walk thirty minutes daily to experience these benefits. This paper evaluates the use of hiking trails using network theory and mixed GPS tracking. The research involved two collections […]
Networks in Basketball
Since the NBA season just tipped off last night, I figured it would be fitting to discuss how basketball could possibly fit into our realm of network analysis discussed in this class. In these articles, basketball games are analyzed through networks, with players posing as nodes, and each pass between them classified as a path. […]
Trends in Pay-Per-Click Advertising
In recent years, online advertising has become a huge market for both companies and advertisers alike. We can analyze this trend by looking at a sample of advertisers on Google, one of the biggest and most sought after providers of this service. Google’s AdWords ad network displays advertisements from their customers on the side of […]
Bring me to the Ads-Free era!!!
If I can choose between a year without ads and a month full of depressing weather such as raining or snowing, I will gladly accept the second one. Ads for clothes, books, furniture, shampoo, tools, baby powder… are all over the World Wide Web now. Honestly I understand that many websites use ads as a […]
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