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Facebook and Network Effects

With the age of technology already in full swing, digital advertising has grown to be one of the largest markets in our economy today. Advertisers are able to pinpoint users more accurately then ever before and one company responsible for this is Facebook. Chapter 17 of Networks, Crowds, and Markets mentions the concept of network […]

Basketball as a Network Problem

In basketball, a logical conclusion is to take the highest-percentage shot each time down the court in order to play an efficient game. But when using network theory to analyze basketball offense, the analysis suggests that taking the highest-percentage shot each time may not lead to the most efficient game possible. In Brian Skinner’s paper […]

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