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New seed company restores vegetable flavor to savor

Row 7 Seed Co. founders, from left, Matthew Goldfarb, Michael Mazourek and Dan Barber.

Row 7 Seed Co. founders, from left, Matthew Goldfarb, Michael Mazourek and Dan Barber.

Cornell Chronicle, CALS News [2018-02-27]

Cornell plant breeder Michael Mazourek, Ph.D. ’08, noted chef Dan Barber and seed producer Matthew Goldfarb have launched a new vegetable seed company and catalog. The freshly minted Row 7 Seed Co. offers seeds that can turn a container garden or backyard plot into a summer vegetable bounty any foodie will crave.

“One of the biggest lessons I’ve learned working with breeders is that there’s a huge link between flavor and nutrition, and the craziest part is that no one talks about it. Flavor and aroma compounds – the same ones that make tomatoes and melons mouthwatering – often derive from essential nutrients. It’s nature’s way of telling us what we should be eating,” said Barber, of Blue Hill, a farm-to-table restaurant in New York City, who frequently collaborates with Mazourek.

“Similar to how the farm-to-table movement increased public awareness around the provenance of ingredients, with Row 7 we want to shift the culture around food to drive people toward more flavorful ingredients and define nutrition in terms of diets, not single ingredients,” he said.

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