Category Archives: Webinar

Webinar

Webinar: Raising organic broccoli in the East

We invite interested eastern growers and distributors to participate.

Wednesday January 23, 12:00 – 1:00 pm EST

Introduction
Click here for the full recording. The hamburger menu on the video lets you move to specific sections of the webinar.

Eastern buyers are eager to source more Organic broccoli locally. Fortunately, broccoli is suited to Organic practices. Nevertheless, meeting that demand will require efficient production.

This webinar will cover management approaches for Organic production that help production efficiency. Prospective growers will come away with a better sense of how to achieve success, and current Organic broccoli growers are likely to pick up some useful ideas to increase their profitability.

Presenters

  • Jeanine Davis, Margaret Bloomquist and Richard Boylan, North Carolina State University, experts on organic production systems
  • Thomas Björkman, Cornell University. Vegetable physiologist
  • Bryan Brown, NYS IPM. Weed management specialist and expert on organic weed management
  • Jill Eccleston, Cornell University, Integrated control of emerging insect pests

Topics

  • Organic nutrition for a nitrogen-hungry crop
  • Weed management in high fertility and short season
  • Insect management amid many hungry pests
  • Varieties suitable for organic production in the East
  • The market for organic broccoli

Join the webinar by clicking this link: https://cornell.zoom.us/j/855304241 on a computer, tablet or smartphone. To test your Zoom connection in advance, please visit https://zoom.us/test. It may take a minute or so to install the small software.
To get the audio only on a telephone, call +1 646 876 9923 and enter meeting id 855304241

Sponsored by the Eastern Broccoli Project (a multi-institutional project funded by USDA National Institute of Food and Agriculture, Specialty Crop Research Initiative).

Webinar

Webinar on U.S. Food Distribution System

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One goal of this project is to increase the availability of eastern-grown broccoli in eastern markets. But how does that broccoli get from the site of production to the point of purchase by consumers?

In a webinar available for viewing on the project website, economist Miguel Gómez discusses the history and evolution of the U.S. food distribution system, the organization and behavior of its three main channels, and the role of intermediaries in bringing food products from the farm to the American table.

Case studies explain how one retail chain has impacted the structure of the distribution system; why changes in product supply are not always reflected in retail prices; why sales of private label products are growing; and how Community Supported Agriculture (CSA) programs have increased opportunities for growers to market directly to consumers.

The presentation includes an exploration of trends in food expenditures and concludes with projections from industry executives on expected changes in retail food distribution.

To stream the webinar or view a pdf of the slides, visit the project reports page of the website and click on the appropriate link.