This Rose event was extremely interesting. It was amazing to think about all of the ways we can trick our brains based on physiological knowledge. There are countless factors that affect all off our decisions we make when eating. This sparked my interest in learning more about behavioral factors that affect people’s choices especially when it comes to food. As a food scientist, it is a critical component to understanding and trying to influence the choices people make. For example, if you want consumers to purchase more produce it was found that placing arrows on the floor of supermarkets increased produce sales by 10%. In addition, I also found it interesting that placing the salad and vegetables on the table while leaving the main course on the stove makes people eat more vegetables because they are more likely to reach for the salad which is right in front of them rather than get up and go to the stove to get another plate of food. People tend to be lazy and knowing this can help influence the decisions people make. Also, another thing that was discussed is avoiding grocery shopping when you are hungry. People tend to buy more and unhealthier food options when they are hungry. Also, what you eat before you go shopping can affect what you buy. If you eat a healthy snack such as an apple, you are more likely to purchase healthier foods. I really enjoyed hearing from the food and brand lab experts and I hope to learn more about human behavior regarding food in the future.