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Expanding Networks & Improving Productivity

It has long been understood that social isolation at any stage of life can cause severe mental impacts (Coyle et al, 2012), but in a growing age of perceived and actualized expectations of communication and innovation, company employees are becoming less able to preform in  monotonous and intellectually isolating environments. Michigan State University realized their […]

How Google’s Ad Auctions Work Being that Google is the most utilized search engine in the world, advertisers are bound to want to advertise their products to users whenever they search something on googles search bar. In this article “How Google’s Ad Auctions Work”, a brief and simplified explanation of the auction that is used to decide prices for […]

Google Steps Back On Monoplizing Search Engine After Encountering Antitrust Voice From EU Pressure The article discusses how google’s monoply in search industry has caused complaint in European Union and the pressure from EU antitrust chief has forced Google to loose the screen choice on Android phones in Europe. As we learned in class and chapter 14, since there is a legion of search results after one single […]

How companies can unintentionally buy ad slots they don’t want

In class we talked about targeted ads and the sale of specific ad slots to advertisers. Advertisers have valuations for each of the ad locations that Google is selling. Under this framework for ad space markets, one would expect no advertisers to put ads up next to content that they don’t want to be associated […]

Game Theory and Impeachment:   This article concerns how members of the GOP have been markedly more critical of President Trump in recent weeks, with a specific focus on how Mitt Romney has seemingly built up his vocal opposition to President Trump over the course of the Trump Presidency.  The most interesting part of the article references Jeff […]

Wikipedia as a Strongly Connected Component Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users. Overall, it compromises more than 40 million articles in 301 different languages. Wikipedia also has the essential feature of excessive internal linking. Each Wikipedia article has hyperlinks to other Wikipedia articles as well as […]

Using Structural Balance to explain traders’ performance This article discusses the findings of a study that sought to understand how the relationships between day traders in a professional network affects decision making and performance. Researchers analysed the instant messages between the traders over a 2 year period to determine the nature of the traders’ traders relationships to each other and also […]

Google AdWords   This article is about how Google AdWords works. When a person Googles something, an AdWords auction starts with all of the companies that have keywords to match the search as the bidders. Whichever company has the highest AdRank wins the top spot, and the second wins the second spot, and so on. (AdRank […]

US, Turkey, and the Structural Balance Property On October 7, President Trump tweeted “As I have stated strongly before, and just to reiterate, if Turkey does anything that I, in my great and unmatched wisdom, consider to be off limits, I will totally destroy and obliterate the Economy of Turkey (I’ve done before!).” Turkey is a member of the NATO alliance, […]

Bing and Google Page Rankings

A search engine has specific criteria to determine which webpages will be displayed first in a typical web search. While the exact criteria that determine page rank are generally not released to the public, the general ways that page rank is determined are available. In the case of the search engines Google and Bing, there […]

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Blogging Calendar

October 2019