MIX!!
http://www.ithacajournal.com/story/news/local/2016/08/01/mix-social-dining-joins-ithaca-restaurant-scene/87651938/
Most people don’t realize that every time they go to a restaurant, they are following an information cascade. This article describes the new restaurant in Ithaca called Mix. It talks about the chef/owners, the food that the restaurant prepares, and their desired atmosphere for the restaurant. The chef/owners have worked together before at the popular restaurant Mahogany Grill, so many people have already experienced their work. These people have preconceived notions of whether or not they enjoy the chefs food, and this will cause the start of one information cascade. If they like the food at Mahogany, they will use this personal information and will go to Mix and try it out. If they did not like Mahogany Grill, they will probably not try Mix. If they enjoy Mix when they try it for the first time, they will encourage others to go to the restaurant as well! Another cascade that will form will be from the publicity of the new restaurant. People who read this review along with other positive ones like it, will consider this personal information and try out the new restaurant. As long as the publicity for the restaurant remains positive, it will continue to encourage people to try out this new food. A direct benefit for following the crowd and going to this restaurant would be getting to eat really good food.