Storage Wars
Recently in class we have talked a lot about auctions. We have learned about different types including first price and second price auctions. There are so many different kinds and uses of auctions, like silent auctions where one simply writes down what they are willing to pay and people have the chance to bid higher, […]
Increasing Your Website’s PageRank
http://www.sph.umich.edu/computing/web/search_engines.html With the introduction of the Internet into the modern world, organizations across the globe have another important factor to consider in order to help the success of their company: their website’s PageRank. Of course every organization wants to be one of the first links to appear when a search keyword related to the organization […]
Native Advertising- Biggest Threat to Display Advertising?
In class, we discussed how advertisements are becoming more and more customized towards people’s interest. Advertising landscape has evolved from early web advertising that was sold by impressions, no different from ads in newspapers or magazines, to search engine ads that catch the user at “precisely this receptive moment” of interest. Now, ads are becoming […]
Crowdsourcing to find things
Tile and Trackr, like Coin and Plastc, I think, are good examples of products that are new, use parallax scrolling websites, seek to change the way we interact with the world around us, and that get their name by vowels from everyday words. Tile and Trackr are two of a group of companies that look […]
Bing it On!
A couple years ago Microsoft’s search engine, Bing, started an advertising campaign called “Bing it On”. The advertisement claimed that in a blind test people preferred Bing to Google 2:1. Google has 67.6% of the market share while Bing only has 18.7%. Google Search clearly dominates the search engine market but is that because it […]
Mac vs Windows: Information Cascade or Direct Benefits?
In the last few lectures this week, we have been introduced to the reasons why people join crowds: most notably because of information effects or direct benefit effects. Information effects show how people have the natural tendency to join a crowd because of human nature’s curiosity and natural tendency to conform; it says the people […]
Why to not enter a “Storage War”
Storage auctions allow members of the general public to bid on the contents of a storage locker when a tenant has stopped paying. Potential buyers are allowed to look into the locker from the doorway but are not allowed to go inside or touch anything. It is then the responsibility of the highest bidder to […]
Google Ad Prices on the Decline … Again!
Each quarter for the past couple of years, Google tries to push advertisers to pay more for each ad they buy. However, it appears as though they have failed yet again at achieving this goal. Regardless of this failed goal, Google continues to gather great revenue from advertisements. This revenue rose by 17 % year-over-year, […]
Page Rank for Wikipedia’s “Philosophy” Page
http://www.huffingtonpost.com/2011/11/14/wikipedia-philosophy_n_1093460.html “All Wikipedia Ends In Philosophy, Literally,” by Amy Lee, is a brief article that examines the phenomenon of how clicking the first (non-italicized) term of nearly any Wikipedia entry eventually leads the user to the “Philosophy” page. First discovered in 2008, the phenomenon details that the chain could only be completed if the […]
PageRank and New Search Metrics
Web search has advanced significantly since its creation, and continues to advance, with improved search algorithms, and new metrics to base search rankings on. The search at Google was initially based on PageRank, an algorithm which assigns each webpage a measure of importance, and while PageRank is still a component of search at google, there […]
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