Trends in Pay-Per-Click Advertising
In recent years, online advertising has become a huge market for both companies and advertisers alike. We can analyze this trend by looking at a sample of advertisers on Google, one of the biggest and most sought after providers of this service. Google’s AdWords ad network displays advertisements from their customers on the side of […]
Bring me to the Ads-Free era!!!
If I can choose between a year without ads and a month full of depressing weather such as raining or snowing, I will gladly accept the second one. Ads for clothes, books, furniture, shampoo, tools, baby powder… are all over the World Wide Web now. Honestly I understand that many websites use ads as a […]
eBay Auctions and You
http://www.cbsnews.com/news/scam-goes-after-ebay-users/ As many of you are probably aware, eBay is a website where anybody can create an account and bid on items to buy, or post their own items to sell. Since many users link their Paypal accounts with eBay so that paying for items is easy, eBay accounts have been the target of hackers […]
Mobile Advertisement Changing the Marketing Landscape
The advertisement space has experienced vast changes with the growth of the mobile market. Technology giants like Facebook and Google as well as others are undoubtedly honing on the mobile advertisement space. The advertisements on mobile devices are often embedded into applications and potentially require different approaches to revenue generation. Facebook has reported significant revenue […]
What is Distant Reading?
Franco Moretti is an Italian literary scholar and founder of the Stanford Literary Lab who uses computers to help link and recognize literary genres using network theory to create the necessary plots. The Lit Lab tackles literary problems by scientific means: hypothesis-testing, computational modeling, and quantitative analysis. Moretti advocates “distant reading”: understanding literature not by […]
Google’s Radio and TV Advertising Business
This blog post will reference the following Google paper: http://static.googleusercontent.com/media/research.google.com/en/us/pubs/archive/35113.pdf It is common knowledge that Google sells many advertisements for its online products and services, such as search, youtube, etc., but Google has used its vast influence and resources to expand its control over advertising to even more areas, including TV and Radio. In fact, Google […]
Google Toolbar PageRank Finally Dead?
http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277 A fundamental component of Google’s world famous search algorithm relies heavily on the pageranking system in which web pages are ranked based on their scores as web pages. The score is based on the division of page rank among the different web pages that it may outlink to. For example, as an official web […]
Probability Test for Ebola Infection
https://blogs.cornell.edu/info2040/2014/09/17/why-the-ebola-virus-is-out-of-control/comment-page-1/ http://www.globalresearch.ca/genetic-strains-of-ebola-that-have-never-been-seen-before-media-lies-and-us-government-coverup/5406603 Several students have drawn upon the topic of Ebola since its outbreak and transmission is getting more and more uncontrollable. They mostly probe into the social impact of global networks on its rapid spreading speed, using the structural features of the social networks to reveal the virus’s geological coverage. Learning Bayes Theorem this […]
Cheating the System: Implanting Links to Raise Page Ranks
Source: http://www.radiolab.org/story/91502-the-invisible-hand/ This segment of a RadioLab episode talks about how order comes about from an undirected group of people. This segment is split into three parts. The first and third parts are interesting, but not immediately applicable to what we’ve been doing in class: the first part is about how the average guesses of […]
Google Hummingbird : NLP, Knowledge Graph and Page Rank Today
The advent of Google’s Page Rank Algorithm created a large industry in Search Engine Optimization, a fancy name for a methodology of strategies that increase visibility of a website in any search engine’s organic results. But the “Search” landscape is making gigantic leaps. Google keeps renewing its search algorithms, to give users a better search […]
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