Cascading Problem Sets
Those of us engineering have plenty of experience with the weekly problem sets that so frequently take over our lives, keeping us in Duffield atrium until the sun starts to rise in the morning. Typically we have 3 or 4 problem sets a week, and often they are graded based upon the correctness of each […]
Could Game Theory Be Used To Prevent Human Extinction?
Below is the link to an article titled “Could Game Theory Be Used To Prevent Human Extinction?” Even in an age where it seems every online article is titled with the purpose of generating clicks, one that mentions human extinction is sure to stand out. http://io9.com/could-game-theory-be-used-to-prevent-human-extinction-1649795888 The article begins by reviewing some basic game theory […]
Auctions in Social Media
Advertisements in social media have become increasingly prevalent in today’s society where people spend a large portion of their free time connecting with some type of social media. Companies such as Facebook, Twitter, Instagram, and Pinterest are just a few of the larger companies that utilize their user’s online web activity to sell advertisements and […]
Information Cascades in holidays
http://news.sina.com.cn/o/2014-10-08/051930955676.shtml In China, there is a common phenomenon that people choose to follow others’ decision about plans in holidays. This article by Sina reveals several information cascades phenomena about holidays. It seems that people tend to choose a destination for holidays based on other people’s choices. For example, a lot of people choose to go […]
Storage Wars
Recently in class we have talked a lot about auctions. We have learned about different types including first price and second price auctions. There are so many different kinds and uses of auctions, like silent auctions where one simply writes down what they are willing to pay and people have the chance to bid higher, […]
Increasing Your Website’s PageRank
http://www.sph.umich.edu/computing/web/search_engines.html With the introduction of the Internet into the modern world, organizations across the globe have another important factor to consider in order to help the success of their company: their website’s PageRank. Of course every organization wants to be one of the first links to appear when a search keyword related to the organization […]
Native Advertising- Biggest Threat to Display Advertising?
In class, we discussed how advertisements are becoming more and more customized towards people’s interest. Advertising landscape has evolved from early web advertising that was sold by impressions, no different from ads in newspapers or magazines, to search engine ads that catch the user at “precisely this receptive moment” of interest. Now, ads are becoming […]
Crowdsourcing to find things
Tile and Trackr, like Coin and Plastc, I think, are good examples of products that are new, use parallax scrolling websites, seek to change the way we interact with the world around us, and that get their name by vowels from everyday words. Tile and Trackr are two of a group of companies that look […]
Bing it On!
A couple years ago Microsoft’s search engine, Bing, started an advertising campaign called “Bing it On”. The advertisement claimed that in a blind test people preferred Bing to Google 2:1. Google has 67.6% of the market share while Bing only has 18.7%. Google Search clearly dominates the search engine market but is that because it […]
Mac vs Windows: Information Cascade or Direct Benefits?
In the last few lectures this week, we have been introduced to the reasons why people join crowds: most notably because of information effects or direct benefit effects. Information effects show how people have the natural tendency to join a crowd because of human nature’s curiosity and natural tendency to conform; it says the people […]
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