“We’ve bred broccoli that doesn’t realize that it’s as warm as it is, and it behaves as if it’s nice, cool, broccoli growing conditions. … We’re expecting that it could be a hundred million dollar a year industry by the end of the project.”
Thomas Bjorkman, associate professor in the Department of Horticulture and and principal investigator in a $3.2-million USDA-funded project to develop an East Coast broccoli industry on WHAM-13 (Rochester, N.Y.) newscast, 11/3/2010.