Last weekend I went to the Cinemapolis tour event. I have been to Cinemapolis a few times during other Rose events, and every time was great, so I was thrilled to hear about the tour.

It was really interesting to learn more about the history of the theater. It turns out Cinemapolis resulted from the merger of two different theaters and became non-profit. Because it is a non-profit theater commissioned by the city, they decided to show foreign films and films from film festivals. There is a division of Fox called  Fox Searchlight that specializes these types of films. The marketing and distribution varies from big commercial films in that not as much money is not spent on promotion before the release, but instead the film is seen by test audiences and critics, and interest is spread by word of mouth.

The presenter also talked about the recent transition in the industry from physical film to digital movies. This has made distribution of movies faster, easier and cheaper. And with it the projectors have also changed. The projectors at cinemapolis can be programmed to play pre-feature programming and the accompanying film at certain times. I was vaguely aware of the switch to digital because I heard that the Hateful Eight movie was on film, but it was nice to really learn about the transition and how it affected an actual theater.