This documentary was eye opening, to say the least. We all, through our frequent use of social media and the internet, are always being tracked, analyzed, and manipulated. I really liked the emphasis on appeal to authority, with top executives from companies like Google and Facebook sharing how this is in fact true. The most notable quote I took away (which I continue to share amongst my family and friends) is “If you’re not paying for the product, then you are the product.” This makes sense since all our data is what is fueling these companies ability to keep us hooked – but it still shocked me when I first heard it. In a time where sharing our lives and shopping online is extremely routine, it gives an easy pathway for these big tech firms and advertisers to swoop in and use us. While people may realize this and be disturbed by it, I have yet to see someone actually change their habits in any meaningful way. I think the primary reason for this is because people have accepted this is the sacrifice that needs to be made – being okay with losing any ounce of privacy – to continue to live the lives they have become accustomed to. It makes me wonder in what other ways in our lives we are being duped.