The tour at Ithaca Beer Company was really interesting. For the longest time I wanted to learn about the brewing process and understand the science behind. I was excited to apply my knowledge in both chemistry and food science to understand all of the steps in the fermentation process. Changing the process, time, or temperature can have great effects on the taste and aroma of the beer. There were also two different kinds of yeast that were used to ferment their beers.
I think the marketing Ithaca Beer Co. does is brilliant. I did not expect for there to be a restaurant in the brewery. Every encounter with customers is extremely welcoming and authentic. The time spent giving people tours to explain their products as well as give people free samples and listen to their feed back is a great experience for the consumers and it provides the company with valuable information.
My family owns a restaurant and many of the beers we sell are actually from Ithaca Beer Co. This was a great experience to gain more knowledge about the brewing process as well as understand the differences in aromas and flavors behind the many beers they offer.