Steps for new businesses to increase Google PageRank
In lecture, we talked about how Google search engine works. PageRank is something that is used to rank the websites in their search engines. Since a lot of people rely on the information Google offers for different types of business, it is very important for new businesses to figure out ways to increase their PageRank.
Once people search a keyword, Google shows three things in order: paid ads on the top, local results in the middle, and organic results at the bottom. So what do small businesses have to do in order to increase their PageRank and have their site on the top of the list?
First, it is very important to focus on the local result section because for organic results, a lot of it has to do with the authority of the site. Therefore, this section would mainly consist of sites such as Yelp and Facebook. Next, it is important to do a keyword research because the results provided are mainly relied on the words customers search for. Looking at the database that provides how much a certain keyword is searched in that area, it is important to gear the business more towards what the customers are interested in. Registering Google My Business Page is also extremely important. Without having to advertise, this function allows small businesses to inform people of what their business is about and can even show pictures. In the Google My Business(GMB), it is important to include the keywords and have a lot of reviews. Responding to reviews, whether it is positive or negative, is important for increasing your PageRank as well.
Inputting details about contact info, keywords, and location in the meta description box and saving this information on Google Map are all steps to improve PageRank. Having structured and unstructured citations are both important since this indicates that your business is being mentioned or talk about a lot. More content and regular updates on the website lets Google know that the website is an up-to-date site, which also ranks it higher up. These are the first step a new small business can take in order to increase exposure and their PageRank. However, we need to be aware that continuous effort and update is necessary for a website to remain on the top of the list.
Article: https://fitsmallbusiness.com/rank-on-google-small-business/