How to win the SEO battle and drive more traffic to your website (PageRank)
This article discussed several techniques that one could use to drive more traffic to their website. It is connected to the content of Networks because it gives specific examples to increase PageRank.
The question site makers must as is: How Search Engine Optimization (SEO) friendly is my site? If the answer isn’t a positive one then lots of potential traffic is bypassing the website.
Some of the techniques include using an XML Sitemap, performing image optimization, being careful with keywords, using forums, using short URLs, checking all links work, defining a title tag for every page, avoiding paid links, an spying on the competition.
An XML sitemap can give special pages greater importance within the structure of the site to help them pop up on search engines. Image optimization allows the site to run faster with appropriate labels and sizes.
Keywords are extremely important as well because they directly trigger search connections. However, the excessive inclusion of keywords that are not relevant or unique can lower your page ranking on search engines, and using the names of competitors can backfire by leading a search to their website.
A forum where the site owner replies to questions and interacts with visitors can create dynamic content and elevate the page rank.
Short URLs allow quicker indexing on the search engine and will cause pages to be found faster.
A site will be penalized if there are links that lead nowhere or to blank pages so making sure all links work will greatly boost page rankings. Having a title for every page also makes the site more organized and such titles can serve as keywords themselves in a search.
Some sponsored links can be detected by search engines if they are not covered appropriated with the ‘rel nofollow’ attribute and such detection will give negative ranking to the website. Additionally, spying on other websites and seeing what works for them is a good technique to optimize the positivity of page ranks for a site owner.
Link:
https://www.techradar.com/how-to/how-to-win-the-seo-battle-and-drive-more-traffic-to-your-website