Popular New Line from Lush Cosmetics
http://www.health.com/sleep/lush-twilight-body-spray-for-sleep
Bella Gerard in “Lush Customers Swear This Cult Product Puts Them Right to Sleep, But Does It Really Work?” highlights the popular Twilight body spray and lotion from Lush Cosmetics that help put people to sleep. This sleeping product is one of the top selling products for Lush Cosmetics, having a star rating of 4.9 on their website. Many consumers rave about how this is the “best sleep aid” when it comes to insomnia. Dr. Dasgupta claims that the product’s soothing lavender scent could help with sleep, but there are other important factors that help people sleep such as room darkness and temperature that causes one to fall asleep. Whether or not the product actually does work, many people continue to buy the Twilight body spray and lotion due to the many high reviews.
Moreover, this article connects to INFO 2040 because it portrays the rich-gets-richer process. For example, if an incoming person is going to link a friend, who follows a celebrity that uses the Twilight product so the friend also uses the product, then the incoming person has a probability 1-p that he or she will copy their friend and start following this celebrity and using the Twilight product as well.
In addition, this article connects to INFO 2040 because it portrays diffusion within clusters. If there was a closely-knit friend group, where two people start using the Twilight product, then there is a threshold value of q that each person within the group will start using the Twilight product. Within a tight group of people, conversion to a new product is high. All these concepts explain why the Twilight products’ sales are increasing with popularity.