This week’s Rose Cafe was given by Keith Lemnios who founded the company Sun Coffee Roasters in 2006. I found his talk to be very insightful, even for a coffee un-enthusiast like myself. Mr. Lemnios started by talking about the qualities that help a company succeed, the most important of which is having a core message or a mission somewhat independent from the product itself. For his company, their goals are to be environmentally friendly and socially responsible. Their harvesting of coffee beans is done in the rainforests, chemical-free, and their roasting of beans is done with very little pollution emitted. In terms of helping the coffee farmers, Sun Coffee Roasters provides living wages and helps provide education for the children of the farmers in Nicaragua. Mr. Lemnios goes to the country frequently and oversees the building of schools and daycares which help the children complete their education so that they may have opportunities in their lives that their parents did not. This is a mission that resonates particularly well with colleges, and Cornell University is among many that support his company by buying the coffee for the dining halls.
Mr. Lemnios’ parting words were essentially asking us to reflect on our own decisions as consumers when choosing what to buy and which companies to support. This got me thinking about the products that I frequently use and buy. For example, there have been many reports over the years about inhumane labour practices in Apple factories and the Nike sweatshops, etc. Yet, I’m sat here typing this on my Mac computer, with a pair of neon Nikes on the ground below me, and a bunch of ‘fast fashion’ clothes hung neatly in my closet. I am more or less in an ethical dilemma between my wanting to stand by principles on what is right and my own materialist desires for ‘luxury’ goods. I honestly have no idea how to reconcile these two, so I sort of live with this vague feeling of uncomfortable guilt when I think too much about stuff this.
It is so great to hear about how companies like Sun Coffee Roasters are really making a difference in people’s lives and I’m glad that Cornell supports them. I only wish every other company cared so much about the environment and the people.