Mere moments before the Cafe with the Food and Branding Lab, we were all sitting in Rose House Dinner. Many of us knew that we would be going to the Cafe focused on food after dinner. We did not know that our actions at dinner would be the subject for the Cafe that followed.
At the Cafe, I learned why I eat what I eat. It apparently has very little to do with how hungry I am. Instead, I eat based on what is put in front of me. It seems kind of obvious, but it had not occurred to me before.
The three men at the Cafe told us all about the food branding trends they had researched. Many of those trends have manifested in my own life within the last day. These researchers predicted the composition of my plate without having seen it. All in all, I was left feeling that psychology is kind of amazing.
The most accurate study I heard at the Cafe involved the trends of Cornell students purchases over the course of the semester. Apparently, as the semester progresses, we buy more and more junk food. The peaks of junk food purchases happen right before Fall Break and during finals. This happens to correlate with when most students experience the highest levels of stress. Its good to know that I’m not the only one who is stress eating.
Overall, the Cafe was very interesting. I learned that my own behavior falls into some common trends. I also learned that there are ways to influence these trends, for good or evil.