When one aims to create a business, there is generally a base, an idea– something unique that differs itself in the market somehow. For some, that is going into a market and keeping prices lower than the competition. For others, that is going into a brand new market and searching for consumers.

Something I found magnificent about Distinc.tt, Michael Belkin’s business and social networking app, is that it started as an idea for something in a completely different market, appealing to LGBTQ adults; but after lobbying to make his app appropriate for ages 12+ because of the basic mission of the finalized app, a brand new market opened.

Amazingly, due to both Michael’s genuine creativity and openness to change, the app became a networking app for LGBTQ people just opening up to the community. In my opinion, Michael’s business has more gravitas than an “app”. The app provided a medium for those coming out to have a collective that they can share issues that have tangibility to the LGBTQ community. People realized that they aren’t alone, there are others with similar issues.

So all in all, super app, super dude. I can only imagine how many people the app has reached and helped.