The power of social influencers
https://socialmediaweek.org/blog/2017/05/social-media-influencing-purchase-decisions/
The resource is talking about the Social Media’s impact on the business, society and culture. And I am particularly interested in the part which talks about the social influencers on social media. Coined to represent individuals who have a significant following on social media, the social influencers are one of the most important target audience that every business want to target if they want to promote their products on the social influencers’ followers effectively.
Moreover, the reviews from friends and family also play an important role in influencing people’s choices when buying products. According to the article’s data, 80% of consumers are likely to purchase an item based on friend’s suggestions, which is a surprising high percentage regarding the total number of potential customer pool.
As we talked about the explicit effect of network on social media, this article is talking about the real-life examples of social networks effecting the decisions of the people when buying products.
In the lecture, we are talking about the scenario of a community model, where the people in the community are able to affect other people’s decision about buying products or making decisions by showing the
This article specifically talks about the the presence of the social influencers in the community of social media, which totally changes the social media environment. According to the PwC total retail survey 2016, 45% of global respondents said that reading reviews, comments, and feedback influences their shopping behavior. As often targeted by businesses to promote products, the social influencers acts as a regular node in the original social network community, but with much greater ingoing links emphasizing their power of influence. Therefore, the larger the following amount is, the more requests from businesses they probably receive.