Search Engine Optimization and the Long Tail
Here’s how to leverage long-tail keywords for your SEO This article discusses how it is beneficial to target long-tail keywords, which are more specific Google keywords that get less traffic than broader searches but may be more beneficial for smaller companies. The benefit of using long-tail keywords, the article explains, is that there is naturally […]
The Connection between Superstardom and Information Cascades
This link connects to the concepts of power law and information cascades to explain the phenomenon of superstardom in the music industry during the 21st century. The article states that the evolution of technology, like online streaming, coupled with the fact that most superstars have unique voices result in a heavily skewed power law distribution […]
Social Media: A Stock Driver
https://www.investopedia.com/financial-edge/0212/the-power-of-social-media-influencing-trading-and-the-markets.aspx For the casual investor and social media user, it is not difficult to realize that the two things may be causally linked. In recent years we’ve seen a viral video of a CEO smoking marijuana cause the public company’s stock price to plummet and videos of the same company’s truck unveilings this year […]