Search Engine Marketing
Link: https://www.reliablesoft.net/search-engine-marketing/ This website outlines the necessity of prioritizing search engine marketing though search engine optimization and paid search advertising. It notes that users will almost always click on only the top 3 results, and so in order to have a successful online marketing presence, a company must look to either appear as a top […]
Slack’s Small Slump
https://venturebeat.com/2019/11/19/microsoft-teams-passes-20-million-daily-users-up-more-than-half-in-4-months/ Microsoft has recently been in the news for many exciting changes, from integrating the Google environment to their new sizzle videos on Microsoft Yammer and Tasks – but it’s showing up in newsfeeds again with Microsoft Teams’ rapid growth. Predictions for its growth placed it at 16 million users by this time, but it […]
Uber’s Advantage
https://www.nytimes.com/2014/06/14/upshot/ubers-real-challenge-leveraging-the-network-effect.html As we learned in class, network effects affect all types of market. It might not seem intuitive, but the car-sharing industry is also incredibly affected. Uber benefits from the rich-get-richer scheme, so it has an advantage over its competitors. Network effects is the reason Uber does so well, and the reason it so […]
Voting and Social Networks
Link: https://www.nytimes.com/2012/09/13/us/politics/social-networks-affect-voter-turnout-study-finds.html For Election Day 2010, a study from Nature journal claims that a “get out the vote” banner at the top of every Facebook user’s news feed accounted for an approximately additional 340,000 votes nationwide. This includes all ~61 million users that signed in on November 2nd, 2010. The “get out to vote” banner […]
The Science of Kindness: Six degrees of separation, road rage and connectedness
https://www.theday.com/article/20190507/NWS01/190509657 The article works to contextualize one of the more complex implications of the societal closeness implied by the Six Degrees of Separation theory – empathy and the transmission of emotion through impersonal yet existing networks. Simply put, being kind and avoiding rudeness or negative interactions can have significant extant effects on the lives […]
How sharks in the waters challenge the cascading model.
http://theconversation.com/the-problem-of-living-inside-echo-chambers-110486 The article identifies two distinct situations that are currently indiscriminately covered by the same generic name of echo-chambers: the epistemic bubbles and the real echo chambers. Epistemic bubbles are groups not exposed to information due to a self-created (algorithmically based) selection of social media feed but would change behavior given new information and proven […]
The Use of Social Media Sentiments in Stock Picking
In class, we learned about the topic of self-fulfilling prophecies, information-based and direct-benefit reasons. All of these topics apply to the hedge funds looking for information about companies to invest/divest in. By looking at what people are writing on Twitter, investors can gauge what people think about a particular company or product. This happens for […]
How Facebook may be negatively affected by its growing size
https://www.marketwatch.com/story/facebook-stock-falls-as-worry-of-negative-network-effects-prompts-downgrade-2019-03-18 From a dorm-room website to a social media giant, Facebook benefited immensely from network effects. Especially for user-based services, network effects play a vital role in attracting more users to the platforms. We discussed in class about how the rich-gets-richer dynamic allows social medias to scale rapidly when network effects set in. Facebook’s large […]
2008 Housing Bubble: Information cascade and asymmetry
In this class, we have covered information cascades as people ignore their personal knowledge or lack of information and instead, make their own decisions after observing those of others. We have seen detrimental network effects that have affected the economy in the past, such as the housing bubble in the Financial Crisis of 2007-2008. The […]
Bayes’ Theorem and The O.J. Simpson Case
This article “Chances Are” written by Steven Strogatz for the New York Times talks about Bayesian statistics and how it can be applied in various situations. This post, however, focuses on the last part of the article that talks about the OJ Simpson case. In the article, Strogatz explains that “[t]he prosecution spent the first […]
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