Evolution of the Cost-per-Click Advertising Model
https://www.glossy.co/beauty/why-more-beauty-brands-are-advertising-through-tv-streaming-platforms Acquisition costs are rising on social media sites, causing advertisers are starting to rethink previous digital marketing strategies. When the direct-to-consumer business model was fairly new, there were not as many advertisers who focused on digital marketing through Facebook, Instagram, and Google. However, as companies like Bonobos and Glossier have been able to achieve […]
Network Effects – Steam’s Dominance of the PC Gaming Market
Over the past decade, Steam has completely transformed the market for PC(computer) gaming. Before the introduction of Steam as an online marketplace, someone who wanted a PC game would have to buy a disc of the game from a computer/gaming store. This disc needed to be inserted into a disk drive to play it. However, […]
Power laws and real world networks!
https://www.quantamagazine.org/scant-evidence-of-power-laws-found-in-real-world-networks-20180215/ The blog discusses another paper that was recently published and its research into real life networks. Specifically the paper looks at Networks such as facebook’s friendship networks, food webs and water distribution networks! The paper says that there are many real world networks that we require new mechanisms to explain. It discusses the debate […]
The Tipping Point
https://binyaprak.com/images/blog_articles/123/the-tipping-point.pdf Over the summer, I read The Tipping Point by Malcolm Gladwell. In short, the book investigated the network effects associated with various sociological changes. In particular, Gladwell focuses on three aspects of network effects: The Law of the Few, the Stickiness Factor, and the Power of Context. The second two weren’t really discussed in […]
The Power of Networks Effects
Network effects play a major role in all sorts of businesses. Network effects occur when the value of a product increases the more people use it. Furthermore, a user’s decision to use a product is often based on how many users already use the product. The article explains that in order to harness the power […]
Three is a Crowd
Game theory matrices can be a fun way to calculate expected payoffs and unknown choices in situations that follow a general form of person A making one choice, and then person B using a different strategy because of it. This is simple for the two x two situations we have studied in this […]
Information Cascades and Riots
https://theconversation.com/the-psychology-of-riots-and-why-its-never-just-mindless-violence-125676 Recently, we have seen peaceful cities being used as the grounds for violent riots. Are crowds actively protesting something or are they simply acting as mindless mobs? This article explores the reasons that crowds of good people quickly turn into violent mobs. It is believed by some that people have a natural drive towards […]
Network Effects Are Becoming Even More Important On Emerging Platforms
https://www.forbes.com/sites/startupnationcentral/2018/03/18/why-a-network-effect-is-the-only-way-your-startup-can-win/#1498eb207527 For emerging platforms, network effects are extremely important. Applications like Waze, Viber, Mobileye, and Moovit became extremely popular as a result. This is because, on these platforms, users benefit from having many other users to interact with. Specifically, Mobileye is a system that uses driving information in order to create driver assistance technology, potentially […]
Network Effect as seen in the Healthcare Industry
https://hbr.org/2016/11/bringing-the-power-of-platforms-to-health-care The article, titled “Bringing the Power of Platforms to Health Care,” begins at a conference for healthcare entrepreneurs – and how resistant the healthcare industry has been to technological advances. It still relies on clipboards, faxing, and “isolated instances of legacy software locked away in hospital basements.” It’s simply inefficient, and at large scale, […]
Twitter rolls out total ban on ads from political figures
This article, https://www.politico.com/news/2019/11/15/twitter-political-ads-071160, is about how Twitter is going to completely ban all ads that are funded by any political figure or group. This does not mean that they will be banning politically related ad content. This puts a huge limit on other types of messaging and ad creations. The article talks about how now […]
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