Is College A Scam?
https://www.cnbc.com/2019/10/24/why-college-tuition-keeps-rising.html The article linked above covers the rise in college tuition over the years and the impact this has had on society. A college degree remains one of the biggest expenses a person incurs during their life, second only to buying a home. But the gap between an individual’s two biggest lifetime purchases is closing […]
The Illusion of Profitability
A study published in 2009, has found that in sponsored search markets, the correlation between high clickthrough rates and profit, is not necessarily linear. It finds that when we make the assumption that if a keyword has a higher clickthrough rate than another keyword, it is not necessarily more profitable/desirable. More specifically, the study finds […]
Saving Ad Revenue
According to a global survey conducted between January and February of 2018, an estimated 27% of global consumers use some sort of ad-blocking service. Such services lower the value that businesses can obtain from running ads through keyword advertising by limiting the impressions per day. This, in turn, hurts the total conversions that the business […]