Ranking nodes in growing networks: When PageRank fails
In class, we learned PageRank to be the most popular and well-known means of ranking pages on the web. One of the main measures of the PageRank algorithm is its use of links to and from other sites to show the importance and relevance of a particular site. I read the paper, “Ranking nodes in […]
Rank Higher on Google
https://www.marketingmag.com.au/hubs-c/opinion-stewart-self-competing/ PageRank is an algorithm developed by Google to rank pages in their search results. Each page has a PageRank score that determines its importance. The PageRank score is calculated by the number and quality of links to that particular page. An interesting caveat is that internal pages from a site could be competing against […]
How #Youtube Down becomes a popular meme on Twitter
The link to the original news is: https://heavy.com/tech/2018/10/youtube-down-twitter-memes-reactions/ In this article, the author examines how #YoutubeDown has become a meme on Twitter after the recent crash of Youtube service. Although the crash of Youtube seems to be a simple event, the author believes that since people started to discuss this hashtag with different scopes with so […]
https://arxiv.org/abs/physics/0604130 The Google PageRank algorithm, originally invented to rank webpages by ‘importance’ (for search-engine purposes), was an incredible feat by Sergey Brin and Larry Page. It enabled Google to become the monolithic tech giant that it is today. The two young stanford grads were on to more than just ranking websites so that the best […]
SEO in The Age of Alexa
Moore, J. (2018). The Future of Search. Retrieved from: https://searchenginewatch.com/2018/06/12/the-future-of-search-2/ Moore’s piece addresses several big shifts in how search queries and therefore SEO strategies are being transformed by the use of voice search and AIs like Alexa, Siri and Cortana. Moore cites a study by comScore saying that “50% of all searches will be voice searches […]
Using SCCs to Make Sense of Ecology
The theme of this class for me has been realizing how many network concepts don’t necessarily have to apply to only computer science-related topics. My last blog post for example tackled how Braess’ Paradox could be used to optimize basketball strategies. As a biological engineer myself, I was happy to find a paper that applied […]
Study of Auction Theory in eBay Data
https://www.stat.berkeley.edu/~aldous/Research/Ugrad/selene_xu.pdf The second price auction is a concept discussed in class and evaluated on the midterm. Second price auctions are when bidders submit sealed bids to the sellers at the same time – and the highest bidder wins the object then pays the value of the second-highest bid. In theory, in any second price auction it […]
Supplementing the Basic Page-Rank Algorithm
Original Article Link Without the additional restraints and guidelines, Google’s Page-Rank system is ripe for people and organizations to abuse. The reason for the ease of taking advantage of the system is that Page-Rank, when stripped to its most fundamental form, operates on a very simple algorithm in which pages on Google’s front page is […]
Shifting Values in Ads Matching Market
https://www.cnbc.com/2018/10/08/google-search-losing-some-adverrtising-business-to-amazon-ad-sources.html This article mentions how businesses are shifting their advertisements from Google search to Amazon. The reason is that over 90% of the searches for products on Amazon end up in actual purchases, which is not the case for Google searches. Advertising on Amazon is a more direct way to reach the user, who is […]
Game Theory in the NYC School System
One topic we spent a lot of time covering in lecture was the idea of game theory. As stated in the textbook, “game theory is designed to address situations in which the outcome of a person’s decision depends not just on how they choose among several options, but also on the choices made by the […]
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