Google’s Participation in its own Advertisement Auction
Google uses AdWords auction where participants bid on keywords so that their ads can appear on Google when certain keywords are searched. The bidding price is the product of the quality score of an ad and the maximum price that the advertiser is willing to pay, which is also called AdRank. Quality score is determined […]
Updating the System Behind Google Search
“Smartphones and AI Are Driving Google to Overhaul its Most Profitable Business” https://www.thestreet.com/opinion/google-overhauling-search-14725017 This article centers around the technology behind the current Google search methods and the way in which they are using artificial intelligence and machine learning to continue to develop new means that they can order pages based on search results and prioritize […]
Different Search Engines, Different Approaches
Alphabet’s Google and Microsoft’s Bing are the two best known search engines in use today. Google’s imprint on the internet of the last two decades and is indisputable, and while Bing has failed to break through into the market to the same extent, it’s not necessarily an inferior product. In fact, the two […]
Networks in skill-based matchmaking in online video games
https://www.semanticscholar.org/paper/Matchmaking-for-online-games-and-other-P2P-systems-Agarwal-Lorch/91907feaf8dfb0bda37781cf1c17a961d50960b7 https://comicbook.com/gaming/2018/04/25/league-of-legends-positional-matchmaking-separate-ranks/ Competitive multiplayer games face the challenge of providing their entire player base with a fun and balanced play. However, the population of players can vary widely in skill level, and when a new player competes against a seasoned veteran, neither player has a fun experience; the experienced player does not engage himself in […]
Become Famous on YouTube
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine https://storage.googleapis.com/pub-tools-public-publication-data/pdf/45530.pdf YouTube has served as a launching pad for many famous people. For some, it helped even start their careers outside of YouTube. For instance, Justin Bieber was discovered from his YouTube videos, after which he was able to enter the music industry with […]
Genetics and the Game
In the past there have been studies of applying game theory to biology. One of the more popular examples of such a thing would be game theory regarding evolution and the concepts of survival of the fittest. Even in every day life people know the effects of their genes on them which set them apart […]
Beginner’s Guide to Google PageRank: How It Works & Why It Still Matters in 2018
https://www.link-assistant.com/news/page-rank-2018.html As can be seen by the article, “Beginner’s Guide to Google PageRank: How It Works & Why It Still Matters in 2018”, PageRanks might not be visible to the public anymore but still play a large role in what pages we see in our searches. Advantages for them can be argued, by describing how […]
Game Theory in the Auction to Buy Sky
https://www.wsj.com/articles/blind-auction-complicates-bidding-for-sky-1537522201 https://www.usatoday.com/story/money/2018/09/23/comcast-beats-fox-sky-auction-39-billion-bid/1403456002/ The first article above talks about game theory in the context of an auction, something that we’ve discussed in great detail in class. The situation being discussed in the article in the auction to buy Sky, a media company with a stock-market value of $36 billion. There are only two bidders that were […]
Hiding Within a Social Network
Source: https://motherboard.vice.com/en_us/article/yw5yw7/how-to-hide-within-a-social-network As we have seen through our understanding of graph theory, it’s very hard to “hide” within a network. Using the example of social networks like Facebook, we may be able to anonymize our social network presence, but we are unable to hide who we are in respect to the network. In a network, […]
Bing and Google: How are the Search Algorithms Different?
https://www.wired.com/story/tried-bing-search-google-microsoft/ Like many people, Brian Barrett usually only uses Google. Not surprising, given that Google takes up almost 90% of the search engine market share according to the article. For the purpose of science, Barrett switched to Bing search for a month and discovered a few interesting things. He found that Bing search largely provided […]
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