Secrets of Googlenomics: Data Fueled Recipes Brews Profitability
https://www.wired.com/2009/05/nep-googlenomics/?currentPage=all This article follows Hal Valerian, Google’s chief economist and goes through the history of how Google began operating their sales through auctions. It specifically discusses Google’s AdWords, an ad-selling system based on second price auctions. Originally, Google sold ad slots directly to advertisers (based on impressions), but later changed to an auction system […]
Dominance in consumer satisfaction
Link: https://loriballen.com/why-google-is-the-still-the-best-search-engine/ Google, Bing, and Yahoo are all search engines that intake queries and return optimal results. Today, Google is the quickest and most reliable search engine for many reasons. A study done in 2012 showed that 70% of users’ searches were done using Google, with Bing coming in second place at 25%. Google is […]
First Price bidding auction and Soccer players
Every summer and winter on June first and January first, respectively, the European soccer transfer window opens and thus the beginning of a bidding war between teams for prospective players for the future seasons. The market runs on an open first price auction, where the bidding price is not hidden from other potential buyers. The sellers […]
Is Google really against Trump?
Last month, our POTUS accused Google of abusing their web power and authority by stating that they purposely suppress positive stories about his presidency. In class we learned that Google’s page ranking and optimization is an extremely complex algorithm, and one that they try to change from time to time. The complexity and constant change […]
First-Price Auctions in Advertising
https://www.mediapost.com/publications/article/314329/winners-and-losers-in-first-price-auctions.html When it comes to buying and selling items, auctions may be used when the exact willingness of the buyer to pay is not known. There are four main types of auctions: first-price sealed-bid auction, second-price sealed bid auction, ascending auction and descending auction. There are different strategies when participating in each respective auction. […]
A High-Beam for a High-Beam Leaves the Whole World Blind
https://thelogicalindian.com/awareness/high-beam-light/ This article discusses how drivers at night face a prisoner’s dilemma scenario when deciding whether to put their high-beams up or not. Although putting up their own high-beam provides themselves with better visibility, it also blinds the driver coming from the other side. If everyone decided to turn on their high-beam, it seems like […]
How Google’s search algorithm spreads false information with a rightwing bias
https://www.theguardian.com/technology/2016/dec/16/google-autocomplete-rightwing-bias-algorithm-political-propaganda These days, Google has been constantly questioned about their biases in search results, spreading false information and ideas with a rightwing bias. President Trump has been questioning the credibility of search engines and also promotion of fake news on Google and Facebook. However, neither Google or Facebook make their algorithms public. There is no […]
Bing Improves Web Search
https://blogs.bing.com/webmaster/october-2018/bingbot-Series-Maximizing-Crawl-Efficiency Currently the Bing Search engine is not efficient and provides results that are not always relevant and tends to overload web servers. These issues are conflicting since the bot is needs to crawl more to grab more fresh, relevant data and less to not overload web servers. The Bing team has started to improve […]
Wealth Gap and the Connection to Nodes
A relatively recent article from Forbes describes how America’s 1% hasn’t controlled this much wealth since before the Great Depression. This understanding is far from beneficial for society but might not have been that hard to predict. Applying our knowledge about networks, we can model each company and wealthy business owner and their investors as […]
Emotional Contagion in the Global Friendship Network
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0090315 The idea of an individual mirroring the behaviors and attitude of another individual has long been studied in the field of psychology. It is well known that happiness and other emotions are contagious, and spread when in direct contact with another individual. However, this journal article discusses the spread of emotion through social networks. […]
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